IAG Media Get in touch
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300+ years of combined aviation experience, now applied to Media.

Five airlines. More than 120 million travellers every year.

Enter the world of IAG Media
300+years of combined experience
120M+travellers every year
285+destinations worldwide
30+premium touchpoints
Five airlines,
one Group.
Aer Lingus
British Airways
Iberia
LEVEL
Vueling
01About

With combined experience of over three centuries driving innovation in aviation, IAG Media brings this expertise to the media landscape, giving brands the opportunity to get closer to more than 120 million travellers every year.

Traveller in a British Airways lounge
300+ years of combined aviation experience across IAG’s airlines.
Travellers
120M+every year, across every stage of their journey.
Airlines
5of the world’s leading airline brands, one Group.
Ecosystem

Today, IAG Media unites five of the world’s leading airlines, creating a unique media ecosystem that connects advertisers with travellers across every stage of their journey.

02Global network

A global network. One conversation.

From hubs in Dublin, London, Madrid and Barcelona, IAG’s airlines connect more than 120 million travellers a year with more than 285 destinations. For brands, a single conversation, from the first search to the journey home.

285+ destinations across the world
DublinAer Lingus
LondonBritish Airways
MadridIberia
BarcelonaLEVEL · Vueling
03Customer journey

Customer journey

From the moment travellers begin dreaming about their next trip to long after they arrive, IAG Media connects brands with audiences at every stage of the journey.

01
InspirationInspirational content
02
PlanningDigital channels
03
AirportLounges & airport experiences
04
OnboardOnboard environments
05
Arrival & beyondPost-arrival engagement
Before take-off
After landing
Experience

We don’t just reach travellers. We become part of their journey.

From the first spark of inspiration and trip planning, through the airport and onboard experience, to arrival and beyond, IAG Media enables brands to engage travellers with meaningful, personalised experiences at every touchpoint.

IAG Media film
Watch the film
04Intelligence

Knowledge from the people who fly with us.

By leveraging multiple data signals, brands can serve highly relevant advertising to the right passengers at the right moment.

Loyalty & data ecosystem
First-party data Audiences AI insights Measurement
Bookings Onboard Airport
IAG Media
70M+people earn Avios every time they fly.
Loyalty at scale
200bn+Avios generated every year, by people who have already chosen us.
05Innovation

More than an advertising business.

IAG Media brings together the enablers that are redefining travel media, from Starlink connectivity in the sky to the screens and technology platforms that bring every format to life.

500+ aircraft set to fly with Starlink high-speed Wi‑Fi, gate to gate.
Traveller using her phone in a British Airways premium seat
Starlink connectivity A sky without dropouts. High-speed Wi‑Fi across short- and long-haul fleets, so the journey doesn’t stop at take-off.
Traveller using a seatback screen on an Iberia flight
Inflight entertainment Premium screen time on board, with formats built into the content travellers choose to watch.
Business traveller with a tablet in an Iberia lounge
Media technology New ad products powered by AI from the first idea to the final result, with real-time measurement.
06Touchpoints

Through a network of 30+ premium advertising touchpoints, we help brands reach travellers when they are most attentive, engaged and ready to act.

Inspirational content Digital channels Airport experiences Onboard environments Post-arrival engagement

One journey. 30+ touchpoints. 120M+ opportunities to connect.

Connection On.

Intelligence. Innovation. Impact.

Get in touch